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She never made first dive
On a trip to Pisa Tingloy Resort in Maricaban this month, myPH
marketing manager Cora Laureano (center) figured it was long-overdue time
for her to learn scuba diving, with resort owner Josie Evans (standing) and
Damian Watkin (right) as instructors. Trouble was, Cora had been “adopted”
by Josie’s young son Shaun. And possessive Shaun just didn’t want to let
Aunty Cora out of his sight, much less underwater out of sight. Shaun’s
affection won, Cora lost … so the dive lessons never happened.
myPH
privacy commitment
myPH web magazine respects your privacy and is committed to protecting it.
We've structured our website so that, in general, you can visit myPH on the
web without identifying yourself or revealing any personal information.
Please read the following statement to understand how your personal
information will be treated as you make full use of the myPH website, which
is owned and operated by myPH Media Inc.
• myPH will not share any personal
information about users, customers, partners and advertisers with any third
party at any time, unless required by law.
• In general, myPH web magazine does not
collect or store personal data about users. However, when users volunteer
personal information in forums (such as myPH Forum), that information may be
collected by others and may result in unsolicited messages from others.
• myPH sponsors, advertisers and co-branded
websites that have links on our site may collect personally identifying
information about their website users. The information practices of those
parties are not covered by this myPH privacy statement. Although we choose
our business partners (for instance, myPH Friends and myPH Adpost) and
advertisers carefully, myPH is not responsible for the privacy practices of
websites operated by third parties that are linked to our site or for the
privacy practices of third party or advertising companies. Once you've left
the myPH site via such a link or by clicking on an advertisement, you should
check the applicable privacy policy of the third party or advertiser site to
determine how they will handle any personal information they collect from
you.
• myPH web magazine does not use the type of "cookie"
data files that some websites write to your computer's hard drive when you
visit such sites (a cookie file can contain information, such as a user
identification code, that the site uses to track the pages you have
visited). myPH does not use such data collectors.
Business partners of myPH and vendors providing hosting and other services
for myPH, as well as advertisers who contract directly with a third-party
service to serve their advertisements, may set their own cookies which may
collect anonymous information.
Most website browsers automatically accept cookies, but you can usually
change your browser settings to display a warning before accepting a cookie,
or to refuse all cookies. However, if you choose to disable the receipt of
cookies from myPH partners, vendors and advertisers, you may not be able to
use certain features that they offer.
• myPH web servers automatically collect
information about a site user's IP address, browser type and the URL that
you just came from (whether this URL is on the website or not) and which URL
you next go to (whether this URL is on the website or not) by reading this
information from the user's browser (information provided by every user's
browser). This information is collected in a database and used – in an
aggregated, anonymous manner - in our internal analysis of traffic patterns
within our website.
• To develop content targeted to your
interests, we use aggregated user information to determine which areas of
our website users prefer based upon traffic to those areas. We do not track
what individual users read.
• myPH web magazine derives the majority of its revenue
from advertising and sharing information is essential to keeping our
services affordable to users. In order to attract and retain advertisers, we
use the aggregated, anonymous information that we gather to describe our
services to partners and to assist our advertisers and sponsors to better
understand our audience. We do not disclose personally identifying
information about our users to these parties.
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myPH: your Philippines
Your Philippines is what myPH web magazine is all about. It's your
guide to living in, doing business, working,
enjoying and exploring the Philippines. myPH web magazine is for the
Philippines online community – encompassing Filipinos with an
international, online lifestyle;
resident foreigners and visitors to the
country; and people around the world interested in the
Philippines.
We're independent, without political,
commercial, religious or community bias. We're in business to help you find
out more about the Philippines.
myPH web magazine is published by Filipinos and expatriate
residents who have lived and worked in this country for many years. We know
the place well and we're happy to share our knowledge.
We're popular
myPH web magazine has attracted a strong, regular following of
readers – both within the Philippines and in other countries around the
world. In April 2008, we welcomed
22,465 pageviews at myPH
– that's an average of
749 pageviews per day
(so-called "hits" in April 2008 totaled about 792,280).
News is free, if it's news
News items, articles and news photos are published in myPH free of
charge (if they're interesting) and we welcome your announcements, press
releases and similar information – particularly if they're about the
Philippines. Please email any material to us at
Editorial Office. An
important note: The editorial content of myPH web magazine is independent of and
unaffected by the
advertisements (and vice-versa).
Advertising in myPH
Advertisements in myPH web magazine are available in several formats,
sizes and shapes, tailored to match the differing budgets and promotional
needs of advertisers.
Standard advertising options include:
• The Condo units are cost-effective ads grouped up each side of
each page. They're placed to attract attention because they're right next to the magazine section index which all visitors use, or the index of articles. Size is 140 pixels wide and 100
pixels deep. The cost is 4,560 pesos net monthly.
• The Top Corner is the upper right-hand corner of each page, next
to the section title and one of the places that readers instinctively look
at first. Size is 140 pixels wide and 100 pixels deep. The cost is 7,840
pesos net monthly.
• The Tower is another prime ad that readers can't miss, extending
up each page on either side, just below the section and articles indexes.
Size is 140 pixels wide and 310 pixels deep. The cost is 21,180 pesos net
monthly.
• The Base is the banner advertisement that spreads across and
dominates the base-line of each page, which is where all visitors end up and
pause while browsing. Size is 680 pixels wide and 100 pixels deep. The cost is 21,760 pesos net monthly.
• The Top Suite is the banner advertisement across the top of each
page, centered above the articles and photographs and between the section
index on the left and the index of articles on the right. Size is 680 pixels
wide and 60 pixels deep. The cost is
49,800 pesos monthly.
• The Island is a larger advertisement that floats strategically in
the midst of the articles and photos on each page, inviting readers to pause
and look while they're reading through the page. Size is 325 pixels wide and
325 pixels deep. The cost is 45,600 pesos net monthly.
• Supplements are special features for which myPH works with
advertising partners to create in-depth supplements about places, business
sectors, products and companies. These are published as sections of the main
myPH web magazine with links to attract readership. Sizes are flexible from
one page upwards. Costs depend upon the size and the content of the
supplement.
• Advertising rates are specified in Philippine pesos; we accept
payment in either pesos or US dollars (the current exchange rate is about 46
pesos to US$1). Further technical specifications, additional data and advice
about advertising in myPH are available from the
myPH Advertising Department.
myPH readership
Detailed statistics and analysis of the readership of myPH (i.e. the
people who visit our website and read the web magazine) are available,
provided independently by three respected auditors: Google Analytics;
Webalizer; and the Atlas digital media technology group for agencies,
advertisers and publishers.
We’re happy to share this data with our advertisers, to help them identity
and reach their markets, and maximize their advertising budget. For details,
please contact the myPH Marketing
Department.
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